BBC Worldwide today announced that a selection of its programming is now available for purchase and download from the iTunes Store in the UK. BBC programmes can be purchased from iTunes for £1.89 per episode and then viewed on a Mac or PC, iPod with video, iPhone or Apple TV. "We want to give audiences a wide variety of options on how and where to view their favourite BBC shows," said Simon Danker, Director of Digital Media at BBC Worldwide. "With more people now choosing to watch TV shows on their iPods, fans of series such as The Mighty Boosh and The Catherine Tate Show can now enjoy those shows wherever they are." "Television programming has been incredibly popular with iTunes customers in the UK," said Eddy Cue, Apple's vice president of iTunes. Making BBC programming available on the iTunes Store is key to BBC Worldwide's strategy of securing the broadest possible distribution strategy for its television content. The BBC has existing deals with online outlets such as YouTube and MySpace and has recently announced a new Video on Demand (VOD) service with ITV and C4 called 'Project Kangaroo'