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CSA warns against junk food ad ban

الموضوع في 'English & French Archive' بواسطة sofien72tu, بتاريخ ‏15 ماي 2008.

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      15-05-2008 09:36
    Pascale Paoli Lebailly,

    Contributing to the current debate in France on the Health Ministry’s plan to ban food advertising in kids’ programming between 7am and 10pm, TV regulator the CSA said it risked shattering channels’ business models. And with it, all the youth programming TV offers.

    According to the CSA, a possible ban on food advertising in youth programming would seriously decrease the revenues of already under-financed channels. In the same time, CSA warns of a “mechanical decrease in the channels’ contribution to the theatrical and television creation sectors” as their production obligations depend on their turnover. In 2006, “free-to-air-networks injected more than a billion euros into production in general,” the CSA mentions.

    The regulatory body thinks that such a measure would have consequences on both the youth programming offer of networks such as TF1 and M6 as well as on the development of dedicated channels like DTT channel Gulli. In 2006, “TF1 and M6 investments into animated programmes represented €15.5 million,” the CSA writes. As for cable and satellite kids’ channels, their contribution to original production now represents 40% of all investment from cabsat channels. In that case, CSA fears “the whole French animation sector, now in third place worldwide, would be made fragile”.

    The CSA calls for consultation between all the actors concerned and expects the Health Ministry will first encourage channels to raise editorial and health prevention programming favouring active and healthy demeanours to fight childhood obesity before planning a total ad food ban. “Tv advertising is not the only factor in the breaking out of childhood obesity,” the council adds.
     
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